Deadline for Submission: 14th Feb 2025. 10a.m ( Late submissions will not be considered)
Email: [email protected] | Subject: Van Activations - [Your Company Name] or Apply Now Here
Introduction
We are seeking a professional agency or service provider to execute a 6 day on ground Vehicle activation campaign targeting smallholder farmers across key agricultural regions (TransNzoia, Kajiado & Nakuru). The objective is to increase awareness, engage farmers, and drive adoption of our products/services through interactive demonstrations and direct engagement.
Scope of Work
The selected provider will be responsible for:
✅ Vehicle Branding & Setup – Fully branded activation Vehicle with promotional materials (banners, flyers, PA system, etc.).
✅ Route Planning & Execution – Deploying the Vehicle in strategic farming regions based on farmer density and potential.
✅ Farmer Engagement Activities – Live product demonstrations, free sample distribution, expert talks, and registration of farmers for follow-ups.
✅ Marketing & Awareness – Pre-event promotion via SMS, radio, WhatsApp groups, and posters to ensure maximum farmer turnout.
✅ Data Collection & Reporting – Capturing farmer details, tracking engagement, and providing impact assessment reports.
Quotation Requirements
Interested service providers should submit a detailed quotation covering:
✔ Cost breakdown (branding, logistics, team, promotions, etc.)
✔ Execution timeline and number of activations per week
✔ Experience in similar activations (include references if available)
✔ Additional value-added services (e.g. digital engagement, community partnerships)
Submission Details
Kindly submit your quotation by 14 Feb 2025. For any clarifications, please reach out to +254791517174 / +254 (0) 20 2611 248
We look forward to your proposals!
Project Overview
Period of Activation (March - Jun)
UjuziKilimo is planning to run an on-ground Vehicle activation campaign across three counties—Trans Nzoia, Kajiado, and Nakuru—to enhance farmer outreach, drive soil test conversions, increase FarmSuite app users, and onboard agrodealers. This initiative will leverage a combination of direct farmer engagement, branding, entertainment, and strategic partnerships to achieve set objectives.
Objectives
The primary goal of the Vehicle activations is to:
- Farmer Outreach: Engage and educate small-scale farmers on precision farming, soil testing, and the benefits of using UjuziKilimo services.
- Soil Test Conversions: Conduct live demonstrations and sign up farmers for soil testing services.
- FarmSuite App Users: Achieve at least 500 FarmSuite app users per county.
- Agrodealer Onboarding: Register at least 50 agrodealers per county to promote precision farming solutions.
Target Audience
- Smallholder farmers involved in crop farming.
- Farmer cooperatives and community farming groups.
- Agro-dealers and local input distributors.
- Agricultural extension officers and local influencers.
Activation Strategy
- Mobile Vehicle/Truck Setup: A branded Vehicle/truck equipped with banners, posters, PA systems, and interactive materials.
- Route Planning: Selection of key farming regions based on market potential and farmer density.
- Engagement Activities:
- Live product demonstrations
- Free samples and trials for farmers.
- Expert talks and Q&A sessions.
- Testimonials from existing farmer customers.
- Registration for discounts, loyalty programs, or future promotions.
- Digital engagement via QR codes for further resources.
Execution Plan
- Pre-Activation (2 weeks prior)
- Identify and secure approvals for activation locations.
- Coordinate with local authorities, cooperatives, and influencers.
- Promote activations through WhatsApp farmer groups.
- Train activation team on engagement strategy, key messaging, and data collection.
- Activation Days (2 weeks campaign, 3 activations per week)
- Deploy Vehicles in high-footfall farming areas.
- Execute planned engagement activities.
- Distribute promotional materials (flyers, product samples, branded merchandise).
- Capture farmer details (name, contact, farming type) for follow-up.
- Collect feedback on farmer needs and challenges.
- Post-Activation
- Follow up with farmers through SMS or calls.
- Analyze collected data and farmer feedback.
- Assess impact and conversion rates.
- Plan improvements for future activities.
Team Composition
- Activation Manager (Oversees strategy and execution)
- 15 Agents from the service provider (Engage with farmers and drive conversions)
- Product Specialists (Conduct demonstrations)
- Logistics & Operations (Ensure Vehicle setup and movement)
- 5 UjuziKilimo Representatives for technical support, farmer engagement, and agrodealer onboarding.
Deliverables
- Branded activation Vehicles with promotional materials.
- Farmer engagement reports with participant data.
- Sales conversion and lead tracking metrics.
- Photo and video documentation of activations and farmers testimonials.
- Impact assessment report with recommendations.
Budget Considerations
- Vehicle branding and equipment setup.
- Activation team, compensation and allowances.
- Logistics (fuel, logistics, permits).
Success Metrics
- 5000 - 10000 Number of farmers reached and engaged.
- 1000 Leads generated and conversions achieved.
- Farmer feedback and satisfaction levels.
- Increase in product awareness and demand.
Branding & Promotional Materials
Flyers, posters, Banners, T- Shirts and Reflectors to be provided.
Reporting & Monitoring
- Daily Performance Tracking: Data collection on app downloads, soil test sign-ups, and agrodealer registrations.
- End-of-Day Reporting: Each county activation team to submit a performance summary.
- Post-Activation Review: Evaluate success metrics and identify areas of improvement.
This activation is designed to drive high-impact engagement among smallholder farmers while increasing adoption of UjuziKilimo’s precision farming solutions. A structured approach to outreach, branding, and incentivization will ensure the achievement of key targets, positioning UjuziKilimo as a trusted agritech partner in Kenya.
Attachments
Legal documents:
- Certificate of Incorporation/Business Registration Certificate.
- CR12
- ID Copies and Kra Pin of Directors
- Tax Compliance Certificate (TCC)
- Company KRA Pin
- Business Permit
Financial Documents
Service provider to demonstrate financial capacity to deliver the project. ( Evidence of Bank statement)
Technical Documents
- Detailed company profile highlighting roadshow experience
- Technical specifications related to the project requirements
- Relevant certifications for past work completed